JUMP Blog

JUMP into our culture and stay to learn the latest in the industry.

Best Digital Advertisments During the 2016 Olympics

The International Olympic Committee (IOC) threw in a game changer this year for advertisers allowing non-sponsor brands to launch marketing campaigns related to the games. However, even these advertisers have to play by the Olympic rules, Rule 40, and had to submit waivers and marketing plans to the IOC by certain dates. The new rule […]

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Instagram Introduces Stories

We’re big fans of Instagram at JUMP. And Snapchat. They’re both fun apps that offer a visual way to communicate and share your life with friends and family. It even offers a way to connect you to brands you love and see exclusive news, product releases, and more. Instagram Stories is nearly identical to Snapchat stories. […]

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Farewell to JUMP

My internship with JUMP is finally coming to a close. It is a bittersweet feeling as I transition into a position closer to my home, but leave behind a wonderful team that has given me great experiences and memories. During my six months with JUMP, I feel like I have truly grown as a young […]

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5 Ways Businesses Use Great Storytelling To Share Their Brand

Earlier this week, we wrote about five important ways advertisers could use storytelling to communicate their brand to new and existing audiences. Here are some businesses that have excelled by using these tactics in their advertisements. Characters In order to have a story, you have to have characters. Google created an advertisement that told the […]

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Facebook Returns to its Core

Facebook has yet again announced changes to its news feed algorithm. This time instead of promoting content from pages, business pages more specifically, it will allow a user to see more of what their friends and family are posting.  This is causing some panic among business pages that rely on Facebook for generating traffic. Facebook […]

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6 Ways to Use Facebook Live For Business

Live streaming has been gaining popularity over the last few years with the rise of apps such as SnapChat, Periscope and Meerkat.  Facebook has jumped on the streaming trend by launching Facebook Live a few months ago. This feature allows users to share what they are doing in real time.  So why should your business […]

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5 Ways You Know You’re a JUMPer

JUMP is a little different from your average advertising agency. When you walk into their office building, you’re not surrounded by cubicles or bland walls. When you peak into their morning huddles, they’re not sitting at an oval table discussing today’s to-do list. When you glance over at their desks, they’re not always neatly organized. […]

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Tech // Tip Tuesday: Social Media Policies

Everyone is on social media these days­­ – your brother, your 2nd grade teacher, your grandma and even…. your dog? As of 2015, over 65 percent of American adults use social networking sites to connect with friends, read the latest news and share information about their interests. With the rise of its popularity, it’s hard […]

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3 Font Pairings To Get Your Message Across

Sometimes employees who lack design skills are instructed to create pieces to influence their audience. Whether it be a flyer, social media graphics or an ad, non-designers who are responsible for these tasks should acknowledge what fonts work to make a large impact on their readers by attracting attention. Some fonts need to display a […]

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Tech // Tip Tuesday: Big Changes for the ‘Gram

If you’re a millennial you probably love Instagram, but if you work in social media then you may not love it so much when it comes to managing a client’s account. There’s a lack of apps that truly integrate with the platform for scheduling posts that will automatically post and analytics tools that are easy […]

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