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JUMP Blog

JUMP into our culture and stay to learn the latest in the industry.

What the Survey Says

One of the many challenges in the advertising industry is understanding how and why consumers are influenced by the messages they receive. As marketers, we seek to prove ROI and maximize engagement in our media planning and channel decisions. This is made increasingly difficult with new emerging technologies because of their lack of sophisticated targeting […]

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Show Your Brand from a Whole New Angle

Imagine you’ve developed an exciting, new tool — say, a smaller-than-normal nail gun that allows you to work in tight spaces. (Good for you. That sounds like a useful tool. Hope you make zillions.) In order to convince your target audience it will make nailing easier, which is the key to its successful marketing, you’ll […]

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The World is Speeding Up

It’s not just the technology, it’s the way we use technology — to inform, to entertain, to connect, to buy — all faster than ever. And in more ways than ever. As a marketer, I’m often in awe of the speed of change, especially in digital communications. Awe aside, I’m also tasked with the sometimes-daunting […]

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Magazine Apps: We’ve Turned the Page

“Magazine apps are dead!” A quick, Google search might have you believing the digitally-enhanced versions of our favorite publishers are useless, overrated, expensive and as irrelevant as their print predecessor. In fairness, this was pretty true. In 2012. The introduction of mobile devices – and the host of apps that came with them – was […]

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Logic+Magic, Summer 2017

The latest issue of LEAP Group’s in-house magazine is out! Experience this edition of Logic+Magic.

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Best Digital Advertisments During the 2016 Olympics

The International Olympic Committee (IOC) threw in a game changer this year for advertisers allowing non-sponsor brands to launch marketing campaigns related to the games. However, even these advertisers have to play by the Olympic rules, Rule 40, and had to submit waivers and marketing plans to the IOC by certain dates. The new rule […]

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Instagram Introduces Stories

We’re big fans of Instagram at JUMP. And Snapchat. They’re both fun apps that offer a visual way to communicate and share your life with friends and family. It even offers a way to connect you to brands you love and see exclusive news, product releases, and more. Instagram Stories is nearly identical to Snapchat stories. […]

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Farewell to JUMP

My internship with JUMP is finally coming to a close. It is a bittersweet feeling as I transition into a position closer to my home, but leave behind a wonderful team that has given me great experiences and memories. During my six months with JUMP, I feel like I have truly grown as a young […]

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5 Ways Businesses Use Great Storytelling To Share Their Brand

Earlier this week, we wrote about five important ways advertisers could use storytelling to communicate their brand to new and existing audiences. Here are some businesses that have excelled by using these tactics in their advertisements. Characters In order to have a story, you have to have characters. Google created an advertisement that told the […]

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Facebook Returns to its Core

Facebook has yet again announced changes to its news feed algorithm. This time instead of promoting content from pages, business pages more specifically, it will allow a user to see more of what their friends and family are posting.  This is causing some panic among business pages that rely on Facebook for generating traffic. Facebook […]

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