Best Digital Advertisments During the 2016 Olympics

By: Leah Brown

Best Digital Advertisments During the 2016 Olympics

The International Olympic Committee (IOC) threw in a game changer this year for advertisers allowing non-sponsor brands to launch marketing campaigns related to the games. However, even these advertisers have to play by the Olympic rules, Rule 40, and had to submit waivers and marketing plans to the IOC by certain dates. The new rule […]

Instagram Introduces Stories

We’re big fans of Instagram at JUMP. And Snapchat. They’re both fun apps that offer a visual way to communicate and share your life with friends and family. It even offers a way to connect you to brands you love and see exclusive news, product releases, and more. Instagram Stories is nearly identical to Snapchat stories. […]

5 Ways Businesses Use Great Storytelling To Share Their Brand

Earlier this week, we wrote about five important ways advertisers could use storytelling to communicate their brand to new and existing audiences. Here are some businesses that have excelled by using these tactics in their advertisements. Characters In order to have a story, you have to have characters. Google created an advertisement that told the […]

6 Ways to Use Facebook Live For Business

Live streaming has been gaining popularity over the last few years with the rise of apps such as SnapChat, Periscope and Meerkat.  Facebook has jumped on the streaming trend by launching Facebook Live a few months ago. This feature allows users to share what they are doing in real time.  So why should your business […]