Made from a thin but durable Zinc Oxide 100% cotton tape, Natural Grips are a more comfortable and breathable alternative to traditional weightlifting gloves and bulky wraps. The Natural Grip is custom fitted to your hands based on ring finger size. The result is a more streamlined grip that protects the hands throughout high-rep weight training, pull-ups, etc.
In 2013, The Natural Grip came to JUMP in need of a website to help foster a targeted approach to cross functional fitness enthusiasts. JUMP implemented a new template and performed a Search Engine Optimization audit to search keywords and run analytics. E-Commerce was also set up within the site so orders could be taken online. In 2014, the Natural Grip was a featured contestant on the Emmy award-winning ABC show, Shark Tank. To help prepare for the airing, JUMP designed two branded landing pages, optimized the site for search engines, implemented a new e-commerce system, and set up hosting for the influx of show traffic. JUMP also partnered with both LEAP and LEAPframe to create a series of promotional videos and was on staff to promote the show on social platforms, Instagram, Facebook and Twitter during the airing.
The 41st Annual American Advertising Federation Louie Awards:
The Natural Grip Online Video Campaign
Video, Branded Content, :60 or less
GOLD – Gravity
GOLD – Weaker Sex
SILVER – What Women Are Made Of
GOLD – TNG Online Video Campaign
Custom Website Design & Development
Search Engine Optimization
Social Media Marketing