The Natural Grips are made for competition.

Maybe that's why their videos keep winning awards.

Made from a thin but durable Zinc Oxide 100% cotton tape, Natural Grips are a more comfortable and breathable alternative to traditional weightlifting gloves and bulky wraps. The Natural Grip is custom fitted to your hands based on ring finger size. The result is a more streamlined grip that protects the hands throughout high-rep weight training, pull-ups, etc.

THE SOLUTION
In 2013, The Natural Grip came to JUMP in need of a website to help foster a targeted approach to cross functional fitness enthusiasts. JUMP implemented a new template and performed a Search Engine Optimization audit to search keywords and run analytics. E-Commerce was also set up within the site so orders could be taken online. In 2014, the Natural Grip was a featured contestant on the Emmy award-winning ABC show, Shark Tank. To help prepare for the airing, JUMP designed two branded landing pages, optimized the site for search engines, implemented a new e-commerce system, and set up hosting for the influx of show traffic. JUMP also partnered with both LEAP and LEAPframe to create a series of promotional videos and was on staff to promote the show on social platforms, Instagram, Facebook and Twitter during the airing.

AWARDS
The 41st Annual American Advertising Federation Louie Awards:

Judges’ Choice
The Natural Grip Online Video Campaign

Video, Branded Content, :60 or less
GOLD – Gravity
GOLD – Weaker Sex
SILVER – What Women Are Made Of
GOLD – TNG Online Video Campaign

SERVICES PROVIDED
Custom Website Design & Development
UX
CloudFlare Installation
VPS Hosting
Search Engine Optimization
Social Media Marketing
Video Production
E-commerce
Public Relations