Jumper Threads is a Cincinnati-based base layer company. They are building the JUMPER Brand on a product and customer experience so focused on the details, that there is no doubt they demand quality.
Their definition of success will not be defined by how many units they move, how many Facebook likes they have, or their bottom line; but simply how enthusiastically their customers repeat our name to others.
Since JUMP has such a presence in Cincinnati, JUMP and Jumper Threads were bound to team up to make marketing plans all other companies dream about. JUMP was tasked with creating a personified target audience (persona) and a marketing strategy that would not only increase awareness, but really cement Jumper Threads as a market leader in the base layer realm.