Always Use a GPS: Marketing Plans as Roadmaps for Your Company

By: The JUMP Team

You wouldn’t go on a road trip to a far off land without some kind of map or GPS.  Similarly, you wouldn’t implement a marketing strategy without a plan outlining benefits, costs, etc.  A marketing plan is an essential part of any marketing strategy and acts as a road map for your company’s marketing efforts.

As an intern here at JUMP, I have been thrust into the business world, observing how a well-run digital advertising agency works.  I have learned a lot of valuable information that I often take back into the classroom.  One thing that I am going to be working on this semester as Client Development intern is creating and helping implement a marketing plan for a client.  Not only is this a great portfolio piece, but it will help me understand marketing strategy and how to implement that strategy efficiently.

Here are some of the classroom marketing concepts I’ve applied when discussing building client marketing strategy at JUMP:

At JUMP, or any advertising agency for that matter, it is important to give the clients a clear view of what we can do to help them reach their goals.  This is where the marketing plan comes in.  As an intern, I’m still learning a lot of the strategy that goes into making a project successful.  From social media strategy to web developmenta good marketing plan will set goals for the client and illustrate what can be done to achieve those goals.

JUMP has taught me the value of having an integrated marketing strategy across all marketing channels. Brands and clients can benefit from agencies by having a resource that provides them with efficient processes that work towards their goals. I look forward to dazzling my professors this semester with the real-world experience I have learned from JUMP. The learning hasn’t stopped here – more to come!

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